Best Shampoo Subscriptions

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

Have you ever stepped into the shower only to then realize you are out of shampoo? We have all been there, trying to squeeze out the last bit of product from the bottle. Shampoo subscription services will make sure you never run out of your favorite product. 

Like many other beauty products that have hit the subscription wave, these subscriptions are offered on a reoccurring monthly basis and can be paused or canceled if you find yourself with too much product. Finding the right shampoo for your lifestyle, budget, and type of hair can be challenging, so we researched subscriptions to curate the best products for various needs. Whether you need a product for curly hair or are searching for the best bargain, read on to find your perfect match with our top picks for shampoo subscription services.

Best Shampoo Subscriptions of 2021

Best Overall : Prose

Prose

 Prose

Why we chose it: Prose believes that beauty is personal and that one size fits none. For this reason, Prose takes our pick for the best overall shampoo subscription service.

What We Like
  • One-time purchase available or join and save 15 percent off your order

  • BPA free recyclable bottles

  • Email within 60 days of the ship date to get a free reformulation or a full refund

What We Didn't Like
  • Expensive: $25 for 8.5 fl oz shampoo / conditioner

  • Only one size offered for shampoo and conditioner

Prose believes everyone deserves extraordinary care and that making things custom is the only way to give everyone their best individual results. After completing a brief online consultation, hair products are individually bottled based on results. Every product is free of parabens, sulfates, phthalates, mineral oils, GMOs and is always cruelty-free. Based on customers’ preferences, formulas can be made vegan, gluten-free, silicone-free, dye-free, or fragrance-free.

Prose offers a fully customizable subscription service, with pricing on the expensive side ($25 for one 8.5-fluid ounce bottle of shampoo or conditioner). The subscription allows customers to add or remove products to their next order, change how frequently any product is delivered, and skip deliveries for any product in their order. Customers gain an added benefit of 15% off when signing up for a recurring subscription.

Best For Budget Conscious : Public Goods

Public Goods

Public Goods

Why we chose it: Public Goods takes our pick for best budget-conscious shampoo because of its high-quality ingredients and $4.50 price tag.

What We Like
  • Less than $5 for a 12-ounce bottle of shampoo

  • 34-ounce refills available for only $11

  • High quality, non-toxic ingredients

What We Didn't Like
  • $59 animal membership fee in order to shop from Public Goods

  • Must spend $45 to get free shipping

  • Not a subscription service

Public Goods takes our pick for best budget-conscious shampoo because of its high-quality ingredients and $4.50 price tag. Made in New Jersey, Public Good’s 12-ounce gentle shampoo is powered by a blend of essential oils to nourish and cleanse your hair, rather than harsh detergents and chemicals that will strip and erode it. Free of parabens, synthetic fragrance, sodium lauryl sulfates, phthalates, and formaldehyde, this shampoo is also vegan-friendly.

Public Goods works on a membership model. Customers can try any Public Goods product with a free, two-week trial membership. By using a membership model, they can deliver a better value than traditional brands. Annual membership is $59 after the trial ends and shipping is free for orders $45 or more.

Best For Curly Hair : Curl Box

Curl Box

 Curl Box

Why we chose it: CURLBOX is an affordable, exclusive way to explore new products hand-selected for curly hair, delivered to their doorstep every month.

What We Like
  • Different brands means more variety of products

  • Affordable at $25 a month for multiple products

What We Didn't Like
  • Limited availability

  • Must be on the waitlist and sign up the same day the subscription opens

CURLBOX is an affordable, exclusive way for customers to explore hand-selected curly hair products delivered to their doorstep every month. Boxes are available on a first-come, first-serve basis. Customers must add their email to a waitlist and are then notified when the subscription is open.

Subscription boxes ship once per month on the 12th, and every month subscribers receive four or more quality hair product samples for $25/month with the option to cancel anytime. The boxes change each month to give subscribers access to new brands or product lines to try, all customized for curly hair.

Best For Men : Hims

Hims

 Hims

Why we chose it: Hims is all about personal wellness for men. Created so that men can look and feel their best all the time, Hims takes our pick with the best shampoo for men.

What We Like
  • Reviewed by medical doctors

  • One-time purchase or subscription available

  • Designed specifically for men

What We Didn't Like
  • Pricey; almost three times the price of drugstore brands

  • 4.5 stars but less than 40 reviews

Hims is all about personal wellness for men. Created so that men can look and feel their best all the time, Hims takes our pick with the best shampoo for men. Described as “the fullest head of hair you can get without a prescription,” Hims’ Thick Fix Shampoo is trusted by doctors and backed by science, as all products are reviewed by medical doctors prior to being available for purchase.

Customers can subscribe to shipments every one, two, or three months and can also opt for a single individual purchase. Featuring saw palmetto to help reduce buildup on the scalp, this shampoo promotes volume and moisture and works best when used consistently. Saw palmetto is known to inhibit DHT, the hormone byproduct that suffocates and shrinks the hair follicle. Shampoo pricing for this subscription ranges from $12–30 dollars, with an average price of $19 for a 6.4 fluid ounce bottle.

Best For Sustainability : Plaine Products

Plaine Products

 Plaine Products

Why we chose it: Plaine Products is our top pick for sustainability because of its eco-conscious ingredients and reusable packaging.

What We Like
  • Carbon neutral company

  • No waste packaging

  • Non toxic ingredients

What We Didn't Like
  • No fragrance free option

  • Products are designed for all hair types

Plaine Products is our top pick for sustainability because of its eco-conscious ingredients and reusable packaging. We love that the aluminum bottles are reusable and refillable. Pick your product to order, and when you are getting low, order a refill bottle or subscribe and send a bottle in a timeframe that works for you. A return label is sent with refill bottles. When your current bottle is empty, rinse it out and switch the pump to the refill bottle.

Customers can choose between two different shampoo scents: citrus lavender or rosemary mint vanilla. One 30-ounce bottle is $30, or customers can subscribe and save 10 percent. This product is suitable for all hair types, and it's vegan, non-GMO, cruelty-free, sulfate-free, color-safe, silicone-free, and palm oil-free.

Best For Luxury : Rahua

Rahua

Rahua 

Why we chose it: Rahua is our top pick for best luxury shampoo because of its powerful rainforest ingredients used to craft products for hair that heal and transform.

What We Like
  • Non-toxic, clean ingredients

  • Become a Rahua Insider and gain points towards discounts

  • Recycled bottle and packaging

What We Didn't Like
  • Pricey at $34 per bottle

  • Must spend $75 for free shipping

Rahua is our top pick for best luxury shampoo because of its powerful rainforest ingredients used to craft products for hair that heals and transforms. Named after a special oil that has been used by Amazonian women for centuries, Rahua oil is a highly effective treatment for transforming dry, damaged hair, giving it noticeable shine and health. Priced on the higher end, one bottle of Rahua’s classic shampoo is $34 for 9.3 fluid ounces. Customers who sign up for auto-delivery can save 5 percent with a recurring subscription.

Made with omega-9 rich Rahua oil and naturally scented with Palo Santo oil’s fresh, woodsy aroma, this cult-favorite formula is concentrated and will keep the scalp in balance. Rahua takes sustainability seriously. The company created a new cosmetic category called Symbiotic, which means ingredients are grown wild (not farmed) in the virgin rainforest, are hand processed through ancestral knowledge, and the makers are paid an above fair-trade price to build economies and strengthen the position of the indigenous people.

Final Verdict

The shampoo subscription services reviewed here vary in price, target audience, and the types of services available. Our top choice for shampoo subscription is Prose which is both ingredient-conscious and caters to many different hair types. Every product is free of parabens, sulfates, phthalates, mineral oils, GMOs and is always cruelty-free. Prose is also eco-conscious and packages their shampoo in BPA-free recycled bottles. A one-time purchase is available for new shoppers or you can join and save 15 percent off your order.

Compare Providers

Company What It Won For Cost/Savings
Prose Best Overall $25 per bottle/members save 15%
Public Goods Best Budget Conscious $4.50 per bottle / $59 animal membership fee to site
Curlbox Best for Curls $25 per box
Hims Best for Men $19 per bottle
Plaine Products Best for Sustainability $30 per bottle / subscribe and save 10%
Rahua Best For Luxury $34 per bottle / subscribe and save 5%

FAQs

What Is a Shampoo Subscription?

Shampoo subscriptions vary based on price, offerings, and length of time between shipments. Instead of having to head to a store, subscriptions will send shampoo directly to your door. Some companies offer boxes of different hair products, whereas others allow you to choose to buy shampoo alone or with other products.

How Much Does a Shampoo Subscription Cost?

The price of subscriptions vary. Some companies will offer a percentage off of the original price for opting in for a subscription. We reviewed companies with prices ranging from $19 to $35.

How Often Should I Schedule Deliveries?

The timing of delivery depends on the amount of shampoo used during each wash, how often you wash your hair, and the number of people using the shampoo. For some, ordering recurring deliveries every month is appropriate; however, others may be able to get away with bi-monthly shipments.

How We Chose The Best Shampoo Subscription Boxes

The popularity of beauty subscription services has exploded, and as new bundles and boxes come to market, the level of quality can vary: Not all subscription services are created equally. We reviewed over 10 different shampoo brands that offer subscription services. Brands were chosen based on price, variety of offerings, ingredient quality, sustainability, and shipment frequency.

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