Best Toothbrush Subscriptions

Quip is the best overall toothbrush subscription

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Toothbrush subscriptions offer everything you need to keep your smile bright and healthy, delivered right to your door. These convenient boxes include items like electric brush head replacements, floss refills, and toothpaste, automatically sent when it’s time so you never have to think about re-ordering. 

The best toothbrush subscriptions are affordable and customizable. While they’re set it and forget it subscriptions, they should also allow you to easily make adjustments when needed.

Are toothbrush subscriptions worth it to maintain oral hygiene? We reviewed and compared the prices, products, and packages from the best toothbrush subscriptions.

Best Toothbrush Subscriptions of 2023

Best Overall : Quip

Key Specs
  • Pricing: Boxes start at about $25; individual refills are available for roughly $5. 
  • Delivery: Every 3 months 
  • Box contents: Everything is bundled together into one package. 
Why We Chose It 

Quip makes customizing a subscription box easy, enabling customers to get everything they need to keep their mouths healthy and bright. And starting at $25, these bundles won’t break the bank.  

Pros & Cons 
  • Sleek, compact design

  • Convenient mirror mount and timer

  • Easy to travel with

  • Limited colors to choose from

  • Handle a little short for some users


Quip’s toothbrush subscription is affordable, convenient, and customizable—earning it the top spot on our list. The company’s founders started Quip to offer products that help users develop proper oral health care habits. Quip focuses on helping customers get back to the basics, providing solutions that are simple yet effective. 

Quip’s sleek electric toothbrushes are created with input from dentists and come with a variety of bacteria-busting features, including timed sonic vibrations and guiding pulses. An app is also available to coach and track brushing habits to ensure proper use, helping eliminate common problems like overbrushing. The product designers have a clear mission: “to create honest, accessible, and simple oral care products that help focus on the habits that really matter.”

With toothbrush subscriptions starting at about $25—for both adults and kids—Quip offers affordability and convenience. After you answer a few questions, Quip creates your customized refill pack, delivered to you every three months with no shipping fee. Brush heads, batteries, gum, floss, mouthwash, and toothpaste are among the items you can add. You also can build packs for your children or another adult. 

When you become a loyal user, you can earn refill credits, free products and discounts from Quip as well as the company’s partners. There’s also a subscription deal, with $15 off your first box.

Customers love the look of the toothbrushes, the moderate vibration, and the timer. The small toothbrushes are also great for travel and do their job: leave the mouth feeling clean and refreshed. You can easily skip a refill, edit your plan or cancel at any time.

Read The Full Quip Review.

Best Budget : Goby

Key Specs
  • Pricing: $12 for a subscription 
  • Delivery: Every 1, 2, or 3 months  
  • Box contents: You get a new brush head and toothpaste. 
Why We Chose It 

Electric toothbrushes can be expensive, but Goby offers affordable options—and that includes the subscription box. For only $12, you get a new brush head and toothpaste delivered to your home, ensuring you have the products you need for a clean, beautiful smile.  

Pros & Cons 
  • Exceptional customer service

  • Modern design

  • Limited brush options

  • Can be a bit noisy


When you order an electric toothbrush from Goby, you can add a subscription for about $12 per box. Every one, two, or three months, you’ll receive a new brush head and toothpaste, and shipping is free. You also get a $15 discount on your first bundle if you add a subscription, giving you a new electric brush and toothpaste for as low as roughly $65. 

How are Goby’s sleek, modern brushes so affordable? The company sells directly to the customer. The brushes come with a 60-day money-back guarantee and a lifetime warranty. Goby’s goal is to make great oral care accessible to all and even donates a portion of sales to the NYU College of Dentistry's Global Student Outreach Program.

The duo behind Goby wanted to make premium oral health care products affordable, from the original purchase to the refills needed to keep brushes working properly. Their brushes feature a sleek, modern design and provide a gentle clean. 

Customers can easily change or cancel their subscription at any time and can refer friends directly from the website. Gift cards are available in various dollar amounts. 

Goby customers love the brush’s modern look and how clean their mouth feels after a brushing session. The excellent customer service is also a huge plus.

Read the Full Goby Review.

Best Value : Boka

Key Specs
  • Pricing: About $23 for a subscription box or roughly $10 for two brush head refills, both 20% off retail price.
  • Delivery: Every 1, 2, or 3 months 
  • Box contents: The box includes two replacement brush heads, fluoride-free toothpaste, and floss. 
Why We Chose It 

The Boka brush offers unique features yet is still affordable. You have options with your subscription, whether you just want the brush heads or to add toothpaste and floss, as well, for 20% off the retail price. That’s a great value. 

Pros & Cons 
  • Slim, lightweight design

  • 3 powerful yet gentle settings

  • Limited brush head choices

  • No grip on the brush handle


When buying a Boka kit for about $85, you can add on a subscription for roughly $23—and that’s 20% off the retail price. The subscription box comes every one, two, or three months and includes toothpaste, floss, and two replacement heads. That’s a lot of oral health products for less than roughly $25. If you only want to subscribe to brush head refills, that’s approximately $11 and available at the same intervals. 

The company’s toothbrushes, floss, and toothpaste are made of high-quality materials designed to deliver a brushing experience that’s both comfortable and effective. What makes Boka different? This brush features activated charcoal bristles that help limit bacteria growth and provide a gentler brushing experience.

For every Boka brush purchased, the company donates a toothbrush to Surge, a non-profit that’s dedicated to getting water to those in need. Surge also works with Boka to provide oral health education in schools around the world. 

You can edit or cancel your subscription at any time. Gift boxes are also available. 

The electric toothbrush features 30,000 vibrations per minute, and customers describe the brushing experience like a massage in their mouth. The different brushing speeds are also a popular feature, as is the brush’s sleek design. 

Read the Full Boka Review.

Best for Kids : BURST



Key Specs
  • Pricing: About $7 for the subscription
  • Delivery: Every 12 weeks
  • Box contents: Includes a replacement brush head
Why We Chose It 

Finding a high-quality sonic toothbrush designed for kids isn’t easy. This one is developed by dental professionals and comes from a company that already has an established and trusted subscription service for adults. 

Pros & Cons   
  • Long battery life

  • Soft-touch silicone handle is easy for small hands to grip

  • Vibrations can take some getting used to


Already known as a top toothbrush subscription company for adults, BURST now offers an option for kids 3 years and older. The electric toothbrush is designed for smaller mouths and features an easy grip, super-soft bristles, and smart technology. The brush is about $70 with replacement heads available every 12 weeks via subscription for roughly $7. The adult version comes with the same subscription option, along with free whitening strips that can be added for about $20.

The toothbrushes come in three fun colors and two brushing modes that provide thorough yet gentle cleans. Just like the adult brushes, the kid version features a 2-minute timer that pulses every 30 seconds to signal it’s time to move on to a new quadrant. 

BURST founders set out to make quality oral health care products available to all. Before launching, they received feedback from a group of dental professionals on early prototypes, including guidance on features, pricing, and packaging. Now, there are 25,000 ambassadors in the BURST community. 

Gift packs that include subscriptions are available for both adults and kids. Subscriptions can be canceled at any time. 

BURST customers are loyal, and many love that they can now offer this top-notch electric toothbrush to their children. It’s easy to grip, fits comfortably in small mouths, and makes brushing fun—and that means kids will want to brush more. Plus, having the subscription means parents don’t have to think about brush head refills, for both their own brushes and their children’s. 

Read the Full BURST Review.

Best for Families :

Key Specs
  • Pricing: Electric brush heads range from $7 to $10 with add-ons starting at $2. Kid brush subscriptions start at $1.  
  • Delivery: You can choose to have your box delivered every 1, 2, 3, 4, 5, or 6 months.
  • Box contents: Can include brush heads, floss, and toothpaste
Why We Chose it 

We chose because it offers a wide selection of top brands for adults and kids.

Pros & Cons 
  • A variety of options from top brands for children and adults

  • Website is easy to navigate

  • Only brush heads are available, not the full electric toothbrushes

  • The brush head you use may not be offered


This website makes it easy to order oral health care products for children and adults from a variety of different brands, including Oral-B and Sonicare electric brush heads as well as manual brushes from Colgate. Once you select your brush, you have the choice of a variety of products to add to your subscription box from toothpaste to floss, all at different price levels.

You can buy electric brush heads for roughly $7 to $10 with add-ons starting at $2. Subscriptions for your little ones' brushes start at only $1. Frequency of delivery is up to you: You can choose from one to six months.

The best part? There’s no contract, so you’re free to cancel or change your subscriptions at any time.

Best for a Bright Smile : Shyn

Key Specs
  • Pricing: Replacement brush head subscriptions start at $6.  
  • Delivery: Every 2 or 3 months 
  • Box contents: Can include other products in their subscription, such as refills for the whitening system, flossers, and toothpaste  
Why We Chose It 

Shyn offers three different brush heads, including the whitening brush head, toothpaste, and an LED whitening system—a great combination if you’re trying to whiten your smile. Subscribers also receive a product discount, making this service even more enticing. 

Pros & Cons 
  • Brushes feature a variety of settings, including massage

  • Timer in brush tells users when to switch sides

  • Travels easily

  • Bright white light can be annoying

  • Brush head is small for some


Shyn offers a variety of three electric brush heads, including whitening and anti-plaque, as well as an LED whitening system. We didn’t find that with any other service. You also can add products like toothpaste and whitening gel to your subscription.  

The company has a rewards program, and customers earn points toward product discounts with every purchase, review, or social media share. Subscribers can cancel or skip a delivery at any time. 

Reviewers love how fresh and clean their mouths feel after brushing. They also like the timer and that the brush is lightweight and easy to travel with. 

Read the Full Shyn Review.

Best for Sustainability : Goodwell



Key Specs
  • Pricing: $21 for most refill subscriptions; $14 for 2-packs of manual brushes 
  • Delivery: First refills are delivered after 3 months, then on the interval you choose. 
  • Box contents: Includes refill heads for the new Be. Brush, degradable brush heads for the manual brushes or manual toothbrushes. Other products such as toothpaste can be added. 
Why We Chose It

There’s no question this company is focused on sustainability. Manual toothbrushes feature degradable heads and charcoal-infused bristles, and the new power toothbrush runs without batteries or cords. From the products themselves to the packaging, delivering sustainable oral care products is clearly Goodwell’s mission.  

Pros & Cons 
  • Products keep teeth clean while also protecting the environment

  • Great customer service

  • No options specifically for kids

  • More expensive than conventional toothbrushes


Goodwell products feature the latest in recyclable and compostable materials, and the company is committed to creating a more sustainable oral care industry. The environmentally-friendly products empower people to make better choices in their daily oral care routine. The new power brush is another example of how the company is making that happen. 

The company is now offering the Beyond electric or Be. Brush, a power toothbrush without cords or batteries. You get your first 3-pack of refills for about $21 three months after the brush arrives, with future refills delivered on the schedule you choose. The company, known for its focus on sustainability, offers manual brushes that feature a recycled aluminum handle and a degradable brush head, also delivered for $21.

Goodwell allocates 1% of its revenue to initiatives that give back to environmental nonprofits. It also has a take-back program and will recycle oral care products. Goodwell’s rewards program allows customers to earn points when they purchase products or refer a friend. Subscriptions can be canceled at any time. 

These quality oral care products are also environmentally friendly, reducing customers' carbon footprint. Plus the packaging is biodegradable packaging and there is an exciting new eco-conscious power toothbrush on the horizon as well.

Read the Full Goodwell Review.

Final Verdict 

There are a lot of toothbrush subscription options available and while they all have their advantages, Quip stands out among them. Quip makes it easy to alter and customize your subscription box and to seamlessly get a variety of oral hygiene products automatically delivered when you need them at an affordable price. If you're looking for a toothbrush subscription for your family, BURST or are also great options.

Compare the Best Toothbrush Subscriptions

Company Price Frequency Add-Ons Available One-Time Purchase
Best Overall
Refill plans from $5, boxes from $25   Every 3 months  Yes  Yes
Best Budget 
$12 for a subscription Every 1, 2, or 3 months Yes Yes
Best Value 
$23 for a box, $10 for just brush heads Every 1, 2, or 3 months  Yes Yes
Best for Kids
$7 for a subscription Every 3 months No Yes
Best for Families 
$7 to $12 with add-ons starting at $2, kids brush subscriptions start at $1  Every 2, 3, 4, 5, or 6 months  Yes  Yes
Best for a Bright Smile
Brush head refills from $6  Every 2 or 3 months  Yes Yes
Best for Sustainability 
$21 for most refills subscriptions, $14 for manual brush two-packs  Every 1, 2 3, 6, or 9 months Yes Yes

How to Choose the Best Toothbrush Subscriptions

If you’re always forgetting to reorder brush heads or running out of toothpaste, a subscription box may be the answer. Here’s what to consider when deciding which one is best: 

Quality of the products: Receiving a subscription box every few months is convenient, but make sure the products inside are high-quality and that you like using them. 

Company’s reputation: You want to order from a reliable company you can easily reach if you need support or to make changes to your subscription. 

Cost: Make sure the subscription price aligns with what you’re receiving. The service should be convenient and affordable. 

Ability to customize: You don’t want to be stuck with products you don’t really want. Make sure you can choose the items in your bundle before signing up for the service. 

Subscription vs. In-Store 

Whether you use manual or electric toothbrushes, you should swap out brush heads every three months, according to the American Dental Association. It’s easy to forget, making subscription services a great way to keep your oral health on track. You don’t have to worry about making special trips to the store, only to find what you want isn’t available. Your oral health care products are shipped directly to you, exactly when you need them. 

Frequently Asked Questions 

What Bundles Are Available With Toothbrush Subscriptions?

There are a variety of options, depending on the service you choose. Boxes can include just electric brush heads and toothbrushes or add-ons like toothpaste and dental floss. 

Are Toothbrush Subscriptions Expensive?

Subscription boxes range in price depending on the company and what you include in the box. There are several affordable options available. Toothbrush subscription plans typically range between roughly $5 to $25.

Do Toothbrush Subscriptions Boost Oral Hygiene?

With a toothbrush subscription, you’re getting electric brush head refills and other oral care products when you need them, so there are no delays in changing out old heads. This can help ensure you’re getting the best cleaning possible. 

Are Toothbrush Subscriptions Worth It?

These subscriptions offer the convenience of having oral products delivered to your door at an affordable price without having to think about it. The time you save and the potential improvement to your oral health are worth the investment. 


When reviewing toothbrush subscriptions, we looked at companies with a variety of different bundles, from just brush head refills to full whitening systems. We considered pricing, products offered, the ability to customize bundles, and companies with unique offerings that made their services stand out.

Toothbrush Subscription

Verywell Health / Design by Amelia Manley