The 8 Best Toothpastes to Buy in 2019

Score a bright and healthy smile

Our editors independently research, test, and recommend the best products; you can learn more about our review process here. We may receive commissions on purchases made from our chosen links.

First Look

Best Overall: Crest Complete Whitening + Scope Toothpaste at Amazon

"This American Dental Association accepted toothpaste contains sodium fluoride."

Best Budget: Pepsodent Complete Care Toothpaste at Amazon

"Promotes healthy teeth and gums and fights cavities without the costly bells and whistles of other drugstore options."

Best Whitening Toothpaste: Hello Oral Care Whitening Toothpaste at Amazon

"The all-natural blend whitens teeth without using harsh chemicals."

Best Charcoal: Cali White Activated Charcoal Toothpaste at Amazon

"Contains food grade activated charcoal, so you won’t have to worry about grittiness that could damage your enamel."

Best for Gum Disease: Crest Gum Detoxify Deep Clean at Amazon

"The foaming formula helps penetrate hard-to-reach areas around your gums for a deeper clean."

Best for Sensitive Teeth: Sensodyne Pronamel Whitening Toothpaste at Amazon

"Designed to protect your enamel from further erosion, and it also encourages minerals like calcium to penetrate your tooth’s surface for a stronger smile."

Best for Bad Breath: TheraBreath Fresh Breath Toothpaste at Amazon

"Has fluoride to protect your teeth from plaque buildup and cavities, as well as added ingredients to send your bad breath packing."

Best for Dry Mouth: Biotene Gentle Fluoride Toothpaste at Amazon

"The low-foaming formula is free from sodium lauryl sulfate, which may cause irritation for some people."

Our Top Picks

Best Overall: Crest Complete Whitening + Scope Toothpaste

Your go-to toothpaste should be doing some heavy lifting for your dental health. Crest’s Complete Whitening + Scope Toothpaste fights plaque, defends against tartar, and buffs away stains.

This American Dental Association accepted toothpaste contains sodium fluoride, the anticavity ingredient that keeps teeth healthy. It’s proven to strengthen your teeth, prevent tooth decay, and bulk up your enamel. It’s also packed with tooth-whitening agents, and the added zing of minty Scope mouthwash components may give you fresher breath after you brush.

Need a great brush to go with your great toothpaste? Check out the best toothbrushes on the market.

Best Budget: Pepsodent Complete Care Toothpaste

Dental visits aren’t cheap, so finding an affordable toothpaste that works well is essential for your dental health (and your wallet). Pepsodent was first released in 1915, and over 100 years later it still one of the top toothpastes on the market.

Though it's a budget pick, it contains the same sodium fluoride levels as pricier pastes. It promotes healthy teeth and gums, and fights cavities without the costly bells and whistles of other drugstore options.

Best Whitening Toothpaste: Hello Oral Care Extra Whitening Fluoride Toothpaste

Your smile is one of the first things new acquaintances notice about you, and having a bright grin that you’re proud of can help you to exude confidence. Hello Oral Care’s Extra Whitening Toothpaste is a natural whitening option that helps remove stains from the surface of your teeth.

This paste contains fluoride for dental health, and the all-natural blend whitens teeth without using harsh chemicals. There are no microbeads or peroxide, which can be tough on your enamel, and it freshens your breath with stevia instead of artificial sweeteners. It’s a minty option for safe, effective whitening.

Want to pair your new toothpaste with a powerful electric toothbrush? Take a look at our selection of the best electric toothbrushes.

Best Charcoal: Cali White Activated Charcoal & Organic Coconut Oil Toothpaste

Activated charcoal toothpaste is one of the hottest trends in dental care right now. It’s popular as a whitening treatment, and 2019 study found evidence that it’s effective in removing unwanted yellow pigment from your teeth. Cali White’s Activated Charcoal Toothpaste is a top pick for anyone who wants to give it a try.

This toothpaste contains food grade activated charcoal, so you won’t have to worry about grittiness that could damage your enamel. It also contains baking soda, which is an effective and safe ingredient for teeth whitening. The Pacific Mint flavor and peppermint oil extract add a fresh taste.

Best for Gum Disease: Crest Gum Detoxify Deep Clean

Gum disease prevention and treatment starts at home with regular brushing and flossing, and Crest’s Gum Detoxify Deep Clean is designed to keep gingivitis at bay. This toothpaste’s foaming formula helps penetrate hard-to-reach areas around your gums for a thorough scrub. The cooling foam neutralizes plaque buildup around your gums with an ADA-approved fluoride formula, penetrating tight spaces between your teeth for a deep clean.

If you’re interested in taking your fight against gum disease to the next level, check out our round-up of the best mouthwashes for gingivitis.

Best for Sensitive Teeth: Sensodyne Pronamel Whitening Strengthening Toothpaste

Tooth sensitivity occurs when you experience pain after eating very cold or hot food, acidic food, or after brushing. Although you can reduce your pain by avoiding some of your trigger foods, living without your favorite ice cream or spicy dish is a bummer. Special toothpaste may make life with sensitive teeth a little easier, and Sensodyne is the go-to brand for people with sensitive teeth.

Teeth whitening is out of the question for some, but this formula gently whitens without adding to your irritation. This toothpaste is designed to protect your enamel from further erosion, and it also encourages minerals like calcium to penetrate your tooth’s surface for a stronger smile.

Flossing twice a day after you brush your teeth is another essential part of oral care. Here’s our list of the best-wet flossers.

Best for Bad Breath: TheraBreath Fresh Breath Toothpaste

Finding a treatment that tames your halitosis can be challenging. Mouthwashes provide some relief, but adding another layer to your treatment can help you launch a more effective attack on your bad breath. TheraBreath’s toothpaste has fluoride to protect your teeth from plaque buildup and cavities, as well as added ingredients to send your bad breath packing.

This mild toothpaste is free of detergents, artificial colors, flavors, and sweeteners. Its proprietary blend attacks the bacteria that causes bad breath, and the oxygenated formula adds oxygen, which may fight even more bacteria.

Best for Dry Mouth: Biotene Gentle Formula Fluoride Toothpaste

Dry mouth is an irritating condition where your salivary glands don’t produce enough saliva to keep your mouth moist. It’s caused by certain medical conditions, aging, and it occurs as a side effect of many medications. Using the right oral care products can help you fight dry mouth discomfort, and Biotene’s Gentle Formula Fluoride Toothpaste keeps your gums, tongue, and inner cheeks comfortable long after you’ve put down your toothbrush.

The low-foaming formula is free from sodium lauryl sulfate, which may cause irritation for some. It still contains fluoride to protect your teeth from cavities, but the gentle moisturizing ingredients prevent irritation and provide soothing relief from dry mouth.

Our writers spent 4 hours researching the most popular toothpastes on the market. Before making their final recommendations, they considered 18 different toothpastes overall, screened options from 9 different brands and manufacturers, read over 24 user reviews (both positive and negative), and tested 4 of the toothpastes themselves. All of this research adds up to recommendations you can trust.

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Article Sources
  • 1. Li Y. Stain removal and whitening by baking soda dentifrice. The Journal of the American Dental Association. 2017;148(11):S20-S26. DOI:10.1016/j.adaj.2017.09.006