How Much Does Latisse Cost?

Many women desire long, lush lashes. Instead of purchasing and gluing fake eyelashes onto their real eyelashes, many women decide to use prescription eyedrops to make their own lashes longer. Latisse is one brand of prescription eyedrops that is used to grow your lashes. If you want to try Latisse eyelash treatment for longer, lusher lashes, it will come at a price.

A prescription for Latisse, which is only obtainable through a doctor, costs about four dollars per day. Prices vary regionally, but the average cost of a 30-day supply is between $120 and $140. It may pay to do a little research, as some eye doctors offer volume discounts for two or three-month supplies.

Health insurance won't cover the cost of Latisse because its purpose is cosmetic. However, you may be able to look forward to cost savings, as some people cut back to one or two applications per week to maintain their enhanced lashes after about four months of daily application.

What Is Latisse?

Many people, especially women, desire to have thicker and longer eyelashes. Until now, sporting longer eyelashes was only possible with the use of fake lashes. However, due to the discovery of a desirable side effect of a glaucoma drug, a treatment for thicker and longer eyelashes may be prescribed by your eye doctor.

Latisse is a prescription treatment used to grow eyelashes, making them longer, thicker and darker. Latisse was discovered when doctors began prescribing bimatoprost, the active ingredient in Latisse, for glaucoma patients or patients with ocular hypertension.

Bimatoprost was first approved in 2001 as a drug to lower intraocular pressure in people with open-angle glaucoma or ocular hypertension. When doctors began prescribing these drugs for the treatment of glaucoma several years ago, they noticed a desirable side effect: increased eyelash growth. Patients would return with thicker, darker and longer eyelashes in as little as 6 to 8 weeks.

In December 2008, the FDA approved Latisse (bimatoprost ophthalmic solution) for the treatment of hypotrichosis, the medical term for eyelashes that are lacking in quantity or quality.

In addition to the FDA-approved uses, doctors will most likely use it off-label for aesthetic reasons.


Latisse may or may not be safe for you to use. The Academy of Ophthalmology recommends that you do not use Latisse if you have an active infection, inflammation, decreased vision or eye trauma.

If you have an eye condition, such as glaucoma or macular edema, consult with your ophthalmologist or optometrist before using Latisse. Follow the instructions closely while using the drug. If you have any concerns, your doctor can evaluate you to make sure you are a good candidate for Latisse as well as prescribe it.

Never use any prescription medication not specifically prescribed for you.

Discontinuing use altogether will cause your eyelashes to return to their previous appearance.

How to Apply Latisse

  1. Make sure your face is clean. Remove your makeup and remove your contact lenses if you wear them. Wash your hands to prevent germs from getting on or near your eyes. 
  2. Remove the applicator from the tray that it is packaged in. Hold the applicator horizontally. Gently squeeze the bottle allow one drop of Latisse to come out onto the applicator. Do not put it on the very tip, but the area right before the tip. You will not want to waste any drops, as it is expensive. 
  3. Draw the applicator with the Latisse on it along the base of the upper eyelashes starting from the inner part of your eyelash line to the outer part. Do not apply to the lower lid. Do not instill Latisse into the eye. (You don't need to use much Latisse to make your lashes grow.)
  4. Blot any excess Latisse that may be on the eyelid with a tissue. Try not to allow the Latisse to enter your eyes.
Was this page helpful?