How to Teach Yoga Online

Woman doing yoga at home

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If you’re a yoga instructor—or thinking of getting certified—learning how to teach yoga online is a wonderful way to nurture your career. By teaching online, you can greatly widen your reach and bring your unique teaching style to yoga lovers all around the world.

Teaching yoga online is also beneficial in building a broader community of yoga students. If you’re looking to extend your teaching practice and start hosting retreats (or other yoga-related events), this expanded community can be incredibly helpful in reaching out to potential participants.

What’s more, many instructors have found that teaching yoga online has given them amazing insight into the nuances of teaching and—in turn—allowed them to become more effective instructors in the studio.

What You Need to Teach Yoga Online

Thanks to ever-advancing technology, you can teach yoga online simply by using your smartphone, personal computer, and a tripod. For even higher-quality videos, consider investing in a video camera or a digital camera with high-definition capabilities.

During the planning stages for your first video, it’s important to think about such factors as camera setup, lighting, location, and your attire. For help in creating a beautifully crafted video, try selecting a space with plenty of natural light. Snapping a few photos and recording a test video can guide you toward the optimal look for your online yoga instruction.

Finding Your Audience

Before you create your first video, take some time to reflect on your ideal teaching experience and the type of student you’d most like to serve. Do you want to spotlight a particular yoga style, for instance? Are you interested in connecting with yoga beginners, or would you rather teach more advanced students? Identifying your intentions is essential to making the most of your online yoga instruction.

With more and more instructors now teaching yoga online, honing in on a specialty or niche can go a long way in setting you apart. Some teachers offer online yoga videos geared toward specific audiences (such as athletes, kids, moms, and older adults), while others focus on using yoga to achieve certain health effects (such as weight loss, better mood, improved sleep habits, and chronic pain management).

Creating Your Ideal Online Yoga Video

As you shoot your video, stay focused on bringing a natural, genuine presence to the online yoga experience. Outlining your video beforehand—or even creating a script—can help you to strengthen the educational aspect of your online instruction and provide exceptional value to your viewers.

During the editing process, you can use video editing software to refine your videos by integrating such elements as voice-over and credits. When adding credits, make sure to provide your contact information (including any relevant social media handles).

Keep in mind that choosing an attention-grabbing title for your video can help draw traffic and that targeting specific search phrases can also help attract viewers.

How to Build an Audience for Your Online Yoga Instruction

Once your video is fully edited, the next step is to connect with a hosting platform (although it's a good idea to consider it before you shoot so you're familiar with any specific requirements). Thanks in part to the growing trend in online yoga instruction, there are now a number of online education platforms and sites that specialize in wellness-specific video distribution. Some platforms handle payments from students and offer interactive features like video chatting with students.

Standard video-sharing sites like YouTube, however, are also great options when it comes to building an audience for your paid online classes by offering free content. In addition, you can publish your videos as podcasts through Apple’s iTunes Store.

While many teachers make their online yoga videos available for download, offering downloads on your site often requires a significant amount of bandwidth. It also increases the likelihood that someone will download the video and upload it or share it elsewhere without your permission. For these reasons, selecting a streaming-only option might be more sensible.

After you’ve posted your first video, it’s time to get the word out and cultivate an audience. Along with reaching out to your existing yoga community, tap into your social media network and share your videos through platforms like Facebook, Twitter, Instagram, Tumblr, and Pinterest.

As with every element of online yoga instruction, your outreach to potential students should both channel your creativity and closely reflect your individual philosophy and intentions. To that end, teaching yoga online will likely prove to be a powerful and fulfilling journey for you as well as your students.

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