Rory Masterson

Rory Masterson


Market Research


Fordham University



Rory Masterson is a market research analyst focused on audience listening. He previously worked as an industry analyst tracking the performance of market segments ranging from cereal and sporting goods to plastics manufacturing. His insights have been featured in the The New York Times and CBS Sunday Morning. 

In his spare time, Rory contributes articles to consumer-facing media outlets where he largely covers professional basketball and pop culture. His work has been featured on sites including Fansided, The Drift, and The Classical.


Rory graduated from Fordham University in 2014 where he earned his bachelor's degree in business administration. 

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