Saving Money on Prescription Drugs With Coupons

Many people wind up paying some money out-of-pocket for prescription drugs that aren't covered by insurance. In some cases, it's because the insurance copay is rising each year and drug costs have increased significantly. For those who are willing to take the time to find the best price on prescription drugs and use coupons, there can be discounts available.

Pharmacist talking with customer
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Where to Find Coupons or Special Offers

There are several sources of coupons available in the marketplace.

First, some pharmaceutical companies offer coupons or free trial periods on their most popular patented drugs as part of their direct-to-consumer marketing strategies. Patients can use this marketing to their advantage. You should be able to find out if a coupon is offered through the drug's website. If there is an assistance program or a coupon available, it will likely be found there. If that comes up empty, try finding a website for the company that makes the drug. Some detective work on their website may turn up any special offers. Failing that, you can always try to find a phone number or an email address to get in touch with a represetative who can point you in the right direction.

You can also use prescription savings programs like SingleCare and GoodRX. Both allow you to easily search for your medication and compare discounted prices across multiple local pharmacies nationwide. With an easy click, you can download a coupon, bring it to the pharmacy, and enjoy prescription savings.

Saving Money With Generics

Pharmaceutical companies may find that profits decrease as generic forms of their popular drugs become available to consumers. Generics may prompt pharmaceutical companies to offer savings on some of their best selling drugs that are coming off patent. Generic drugs often cost less than their name-brand counterparts, making them attractive alternatives. If patients, physicians, and insurance companies find they can save money with a generic equivalent, they will often choose that instead of the higher cost name brand, or innovative drug.

"The First One Is Free"

The topic of free drug trials or coupons for drugs is a controversial one for patient advocates. Some argue that a patient may want to continue taking a patented drug after the free trial period, but may not be able to pay for it. Drugs that are still on a patent can carry a high price tag and insurance companies may not be willing to pay if there is a cheaper alternative. This is especially true for newer medications.

The other side of the debate is that the discounted price on medications will be a boon to patients who might not be able to get the drug any other way. Physicians often rely on drug samples or assistance programs for patients who are uninsured and can't afford the out of pocket cost, or whose insurance won't cover the cost of the medication they need. For these patients, a coupon or free sample is a short-term solution. But the larger problem of not having any insurance coverage for an expensive drug will remain after the trial period is over.

Some Caveats on Coupons

In order to use the coupons or free trial periods, many pharmaceutical companies ask for some personal information such as name, address, age, and email address. Some coupons are available directly after providing the information, and others are sent in the mail or by email.

Of course, a prescription from a physician will still be necessary to obtain the drug from a pharmacy. Some pharmaceutical companies also offer free information kits or newsletters about their drugs which may contain an unadvertised coupon or free trial certificate.

About Direct-to-Consumer Marketing

Marketing directly to consumers through television, print, and radio advertising is a hot topic among health care professionals. Some physicians think that direct marketing helps patients take a more active role in their own health care. Other physicians feel that they are under pressure because patients come into the office and ask for a drug that's been in an advertisement. The drug that the patient asks for might not be the one that is the most appropriate.

For years, patients, doctors, and legislators have rallied against the high cost of prescription medications. Drugs that are not covered under many insurance plans include contraceptives, weight loss and erectile dysfunction medications. Because patients often take these so-called lifestyle drugs for extended periods of time, and there are usually several choices available, pharmaceutical companies are interested in enticing patients into becoming loyal customers.

A Word From Verywell

Taking the time to look for the best price on a drug or to get enrolled in a patient assistance program can pay off big. For drugs that are high cost, such as injectable or infused medications, it can mean the difference between getting access to the drug and going without it. Don't forget that physicians and other health care providers can be allies in this search, but patients may need to ask in order to find out if assistance is available.

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